April Showers Bring Fresh Pickings to Iowa Mailboxes

New magazine invites consumers to explore Iowa agriculture and food

Ankeny, Iowa – The sights, sounds and stories of Iowa agriculture are arriving at the doorstep of food and health-minded consumers courtesy of a new magazine published by the Iowa Food & Family Project (Iowa FFP).

Fresh Pickings makes farm life more accessible, interesting and relevant to Iowans through engaging editorial and stunning photography. 

“The magazine invites Iowans from all backgrounds to join in a celebration of the food, farms and families that make Iowa a special place to live,” says Kelly Visser, editor of Fresh Pickings and consumer engagement manager for the Iowa Soybean Association. “Our goal is to answer questions people have about food and agriculture to enhance awareness and confidence in modern agriculture.”

The inaugural issue introduces readers to an Iowa egg farmer, highlights partnerships impacting monarch habitats, showcases calving season and encourages a discerning look at non-GMO food labels.

“Awareness of modern agriculture is so critical,” says Wayne Fredericks, a soybean and corn farmer from Osage who is featured in the first issue for his work with monarch butterflies and other pollinators. “This magazine allows us to reach a new audience with our farm story and the work we do every day to grow safe, affordable food in a sustainable way.”

Fresh Pickings, published quarterly, is available at no cost at Iowa-based Earl May Nursery & Garden Centers and MercyOne Des Moines Medical Center locations and will be distributed at Iowa FFP events (while supplies last). Readers can also view the publication online and request a subscription at freshpickingsmagazine.com.

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About the Iowa Food & Family Project

The Iowa Food & Family Project invites Iowans to explore how food is grown and raised around the state and meet the farmers who make it happen – 24/7, 365 days a year. The initiative networks with nearly 35 food, farm and healthy living organizations who are proud of Iowa’s homegrown foods and hometown values. 

Funded in part by the soybean, pork, corn, beef, dairy, egg and turkey checkoffs as well as non-checkoff resources.

Kelly Visser