Grab a Paintbrush and See Why Farming is Iowa’s Masterpiece

Iowa Food & Family Project celebrates the artwork in agriculture at the Iowa State Fair!

Ankeny, Iowa – Step aside Pablo Picasso, Vincent van Gogh and Claude Monet! Fairgoers will create a masterpiece of their own at Iowa Food & Family Project (Iowa FFP) exhibit during the 2019 Iowa State Fair.

Located in the Southeast Atrium of the William C. Knapp Varied Industries Building, the display features an interactive paint-by-numbers mural that will be brought into full color using soy-based paint.

“Agriculture is Iowa’s masterpiece – it’s vibrant, rich and ever-changing just like your favorite paintings, photos or sculptures,” says Kelly Visser, consumer engagement manager of the Iowa Soybean Association who leads the work of the Iowa Food & Family Project. “This exhibit allows fairgoers to get connected with farming in a creative, colorful and collaborative way.”

In addition to painting the mural (there are 23,000 paint-by-number spaces!), visitors of all ages will have the opportunity to put a frame around farming courtesy of a farm-and food-themed photo booth and take-home coloring sheets.

Visitors can also enter to win five pieces of artwork from a local photographer and artists. 

As with all Iowa FFP activities, the annual Iowa State Fair display centers around giving consumers the opportunity to engage with farmers and learn about the state’s leadership in agriculture.

“More than ever before, consumers want to know where their food comes from and we as farmers love nothing more than to share our story,” says Aimee Bissell, a Bedford Iowa soybean and corn farmer. “Opportunities like the Iowa Food & Family Project exhibit at the fair allow for mutual education and information, which is essential to our farming operation and making informed food choices.”

The exhibit will be open daily from 9 a.m. to 9 p.m. To learn more about Iowa FFP, visit iowafoodandfamily.com.

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About the Iowa Food & Family Project

The Iowa Food & Family Project invites Iowans to explore how food is grown and raised around the state and meet the farmers who make it happen – 24/7, 365 days a year. The initiative networks with nearly 35 food, farm and healthy living organizations who are proud of Iowa’s homegrown foods and hometown values. 

Funded in part by the soybean, pork, corn, beef, dairy, egg and turkey checkoffs as well as non-checkoff resources.

Kelly Visser